I. Create Your Event
This section provides a comprehensive overview of how to access Event Management within Laams Workspace and create your first event with confidence.
Laams Workspace is designed to simplify and centralize your entire event lifecycle. It enables you to sell event tickets seamlessly across multiple channels, including online through Laams platforms, directly at the venue (door sales), and via your own website. All ticket sales are automatically synchronized with your Laams Workspace accounting system, ensuring that revenue, payments, and transaction records remain accurate and up to date without the need for manual reconciliation.
By automating ticket sales, payment processing, and accounting workflows, Laams Workspace allows you to focus your time and energy on what truly matters—planning, managing, and delivering a successful event—rather than dealing with operational or administrative challenges.
Please note that Laams applies a transparent transaction fee of 5% + 50¢ per ticket sold, with no hidden or additional fees. This fee is automatically deducted from each ticket at the time of purchase and covers payment processing, platform services, and automated financial synchronization within Laams Workspace.
It is important to understand that this transaction fee applies only to online payments processed through Laams. Laams does not charge any transaction fees for tickets sold using cash, external payment terminals, or any other external payment methods. Only online transactions completed via Laams are subject to the stated transaction fee.
At this time, Laams does not pass transaction fees directly to attendees. If you wish to account for this cost, you may adjust your ticket pricing accordingly to offset the Laams transaction fee.
Prerequisites
Before you can create and manage paid events in Laams Workspace, please ensure that all of the following requirements are completed:
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Laams Workspace Account
You must have an active account registered on Laams Workspace. -
Organization Setup
Your organization must be fully created and configured within Laams Workspace. -
Team Members Added
Relevant coworkers and team members should be added to your organization to help manage events and operations. -
Organization Division Published
At least one organization division must be created and published on Laams One, making it visible to customers. -
Payments Activated
Online payments must be enabled for your organization division to receive payments from customers through Laams. -
Taxcode You must have your tax agencies, tax rates and tax codes setted up to be able to receive GST/VAT taxes from your customers.
Important: If any of the above steps are incomplete, event creation or paid event management may be unavailable.
Steps to Create a New Event
Once all prerequisites are met, follow the steps below to create your event:
- Log in to Laams Workspace
- Navigate to Catalog Service
- Open the Reservations section
- Select the Events tab
- Click the ➕ (Add) button to create a new event
After completing these steps, you will be taken to the event creation form where you can define event details such as title, schedule, capacity, pricing, and visibility.
You can also access Events easily by adding it as a shortcut in your dashboard home.
II. Event Creation Page
The Event Creation Page allows you to define all essential details of your event. This information is used to display your event across Laams One, other Laams platforms, and any connected websites, as well as to configure ticketing, payments, taxes, and visibility.
Please review each section carefully to ensure accuracy and completeness.
General Information
This section captures the core identity and commercial configuration of your event.
Title
Enter a clear, concise, and descriptive title that immediately communicates what your event is about. A well-written title improves discoverability and helps potential attendees quickly understand the nature of the event.
Summary
Provide a short, engaging description designed to capture attention. The summary appears alongside your event title across Laams platforms and is often the first text customers see. Both the Title and Summary are also used by Tusi AI to automatically generate a longer, detailed description for your event.
Division
Select the organization division responsible for organizing the event. A division can represent a branch, department, or business unit within your organization and must have:
- Active online payments enabled
- An active bank account connected for receiving customer payments
Information from the selected division is used to enrich your event details, including:
- Event location (default address)
- Currency used for ticket pricing
- Legal and business information
When customers view your event on Laams One or other Laams platforms, this division will be displayed as the event organizer.
Is Free
Enable the Is Free toggle if the event does not require payment. When enabled, attendees can reserve tickets without being charged.
Price and Capacity
- The price per ticket
- The total attendance capacity for the event
These values are used to automatically generate your first sellable ticket type, named General Attendance. Capacity determines the maximum number of tickets that can be sold.
Is Tax Exempt
Enable this option if the event is exempt from GST, VAT, or other applicable consumer taxes. When enabled, no taxes will be calculated or collected from attendees.
Tax Code
Select an existing tax code that applies to your event. Taxes collected from attendees will be calculated automatically based on the selected tax code and local regulations configured in your organization.
Timing & Location
This section defines when and where your event takes place.
Start Date and Time
Select the exact date and time when your event begins. This information is critical for scheduling, reminders, and ticket availability.
End Date and Time
Select the exact date and time when your event ends. The end time must be later than the start time.
Address
For in-person events, enter a searchable physical location. By default, the system uses the address associated with your selected division, but you may update it if the event is held at a different location.
Premise
Provide precise venue details such as:
- Building name
- Hall or room number
- Floor or section
This helps attendees easily find the exact location of the event.
Once all required fields are completed:
- Click SAVE & CLOSE
- Your event will be created successfully
- You will be redirected to the Event About Page, where you can:
- Review event details
- Edit or refine information
- Configure tickets, visibility, and additional settings
Your event is now ready for further customization and publishing.
III. Event Dashboard
Each event you create in Laams Workspace has its own dedicated Event Dashboard, providing you and your team with complete, end-to-end visibility into the entire event lifecycle—from planning and promotion to ticket sales, attendance, and post-event insights.
The Event Dashboard is organized into multiple tabs, each designed to support a specific operational, commercial, or analytical function. Together, these tabs enable you to manage your event efficiently while maintaining full control over performance, sales, marketing, and attendee experience.
1. Overview
The Overview tab serves as the central snapshot of your event’s overall health and performance. It provides a real-time, high-level view designed to help event organizers and team members quickly assess progress, identify trends, and make informed operational and strategic decisions at every stage of the event lifecycle.
This tab brings together key performance indicators, financial metrics, and visual analytics in a single, easy-to-understand dashboard, eliminating the need to manually analyze raw data.
The Overview tab includes a comprehensive set of core metrics, including but not limited to:
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Capacity
Displays the total number of tickets available for the event across all ticket types. This represents the maximum number of attendees your event can accommodate. -
Tickets Sold
Shows the total number of tickets successfully sold to date. This metric updates in real time as purchases are completed. -
Available Tickets
Indicates how many tickets remain available for purchase. This figure helps you assess urgency, demand, and whether adjustments to pricing or marketing may be needed. -
Gross Sales
Represents the total revenue generated from ticket sales before any discounts are applied. This metric provides insight into the event’s initial sales performance. -
Net Sales
Displays revenue after all discounts and promotional offers have been deducted. This reflects the true sales value generated from attendees. -
Net Processed
Shows the final processed amount after discounts and transaction fees have been applied. This is the closest representation of the actual funds received from online ticket sales.
Visual Analytics
In addition to numeric metrics, the Overview tab includes visual graphs designed to provide deeper insights into attendee behavior and sales performance:
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Ticket Sales Over Time
A time-based chart that displays how many tickets have been sold over a selected period.
This graph is segmented by ticket type, allowing you to compare performance across different ticket categories and identify peak sales periods. -
Event Traffic and Visibility
A traffic graph showing the number of visits your event has received across:- Laams One
- Your own website (if the event link has been added or embedded)
This visualization helps you understand how effectively your event is attracting attention and which channels are driving interest.
How to Use the Overview Tab
The insights provided in the Overview tab enable you to:
- Monitor real-time event performance
- Track demand and sales momentum
- Evaluate the effectiveness of pricing and promotions
- Identify optimal times to increase marketing efforts
- Make data-driven decisions throughout the event lifecycle
By combining financial data, ticket availability, and engagement metrics, the Overview tab ensures you always have a clear and actionable understanding of how your event is performing.
2. Sales
The Sales tab is the operational and financial control center for your event. It provides a comprehensive and detailed view of every ticket transaction, allowing you and your team to monitor revenue, manage payments, and oversee attendee activity with confidence and accuracy.
This tab maintains a complete and continuously updated record of all ticket purchases made for your event. Each transaction is clearly listed, giving you full visibility into who purchased tickets, how many tickets were sold in each transaction, and the total amount generated. This level of transparency makes it easy to reconcile sales, resolve customer inquiries, and track overall financial performance.
A key strength of the Sales tab is its clear breakdown of sales channels. You can immediately see whether tickets were sold through Laams platforms or via your own website. This insight helps you understand where your demand is coming from and evaluate the effectiveness of your distribution and marketing efforts.
Beyond reporting, the Sales tab is designed to support real-world event operations. It allows you to manually record ticket sales, which is especially useful for walk-in attendees or situations where tickets are sold outside of online channels. These manually recorded sales are included alongside online transactions, ensuring that all revenue and attendance data remains centralized and accurate.
The Sales tab also supports multiple payment collection methods to accommodate different on-site scenarios. You can receive payments through barcode scanning, tap-to-pay functionality, external payment terminals, or cash. This flexibility ensures that you can continue selling tickets smoothly, even in environments with limited connectivity or varied customer payment preferences.
In addition to sales and payments, the Sales tab includes built-in attendance management tools. You can check attendees in and out of the event directly from this interface, helping you manage entry flow, prevent duplicate admissions, and maintain an accurate record of attendance. This is particularly valuable for large or multi-session events where tracking attendee movement is essential.
By combining transaction records, payment management, and attendance tools in a single interface, the Sales tab ensures efficient on-site operations, reliable revenue tracking, and a seamless experience for both your team and your attendees.
3. Marketing
The Marketing tab is your central hub for promoting your event and driving ticket sales. It combines a range of tools and integrations that allow you to reach your audience effectively while keeping all campaign management within Laams Workspace.
Through this tab, you can launch and manage several types of marketing campaigns:
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Email Marketing Campaigns
Send targeted emails to potential attendees, including event announcements, reminders, and personalized offers. Emails can be tailored to specific segments of your audience based on prior engagement or preferences, helping to maximize open rates and ticket conversions. -
Social Media Promotions
Share your event on major social media platforms to increase awareness, engagement, and reach. Posts can be scheduled in advance and include images, videos, or event links to capture audience attention. -
Shareable Event Links
Generate links that can be embedded on websites, newsletters, or distributed through other communication channels. These links make it easy for potential attendees to view event details and purchase tickets directly. -
Laams Platform Ads
Run promotional ads directly on Laams platforms, leveraging built-in audience targeting to reach the most relevant attendees. Campaigns can be optimized for reach, engagement, or conversions, with performance tracked in real time.
When you access the Marketing tab, you are redirected to the Laams Campaign Service, where you can:
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Select Marketing Channels
Choose the most appropriate channels for your event promotion, including email, social media, and Laams internal advertising. -
Define Target Audience
Specify audience criteria such as location, interests, or previous engagement to ensure your campaigns reach the right people who are most likely to attend your event. -
Set and Manage Budget
Allocate funds efficiently across channels, track spending in real time, and make adjustments as necessary to maximize return on investment. -
Monitor Performance
Analyze engagement metrics, conversion rates, and ticket sales generated from each campaign. Use these insights to optimize ongoing campaigns and inform strategies for future events.
By centralizing all marketing activities in Laams Workspace, this tab allows you to plan, execute, and monitor campaigns efficiently, ensuring maximum visibility and impact for your event.
4. Tickets
The Tickets tab is where you manage all aspects of ticketing for your event. It allows you to view, create, and modify multiple ticket types, giving you full control over pricing, availability, sales channels, and promotional settings. Proper configuration of your tickets ensures a smooth purchasing experience for attendees and accurate tracking of revenue and capacity for your event.
When creating a new ticket, you will need to provide detailed information for each field. Below is a breakdown of all ticket fields and how to use them effectively:
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Type
Choose whether the ticket is Paid or Free. Paid tickets require attendees to complete a payment during purchase, while free tickets do not. Selecting the correct type is important for both revenue tracking and marketing strategies. -
Title
Enter a clear and concise title for the ticket type. Examples include General Admission, VIP Pass, or Early Bird. The title helps attendees understand the type of access or experience they are purchasing. -
Description
Provide additional details about the ticket, such as included benefits, access areas, or special privileges. A well-written description reduces confusion and sets clear expectations for attendees. -
Quantity
Specify the total number of tickets available for this ticket type. This field controls inventory and prevents overselling. Carefully plan quantities based on venue capacity and demand forecasts. -
Price
Enter the cost per ticket if the ticket type is paid. The price should reflect the value of the experience while accounting for transaction fees and operational costs. -
Maximum Tickets Per Order
Set the limit on how many tickets a single customer can purchase in one transaction. This helps manage fair access, especially for high-demand events, and prevents bulk purchasing that could reduce availability for other attendees. -
Sales Start and End Dates
Define the period during which this ticket type will be available for purchase. The start date determines when customers can first buy the ticket, while the end date sets the cutoff for availability. These dates allow you to create tiered pricing, early bird promotions, or limited-time offers. -
Sales Channel
Decide where this ticket can be sold:- Online: Available for purchase through Laams platforms and your linked website.
- At the Door: Available only for on-site purchases at the event venue.
- Everywhere: Available for both online and on-site sales, giving attendees multiple purchasing options.
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Promo Code Settings
Enable promo codes if you want the ticket to be purchasable only when a valid code is entered. Promo codes are useful for exclusive offers, partner promotions, or early access tickets. Tickets without promo codes are available to all customers during the defined sales period.
By carefully configuring each ticket field, you can create a variety of ticket types tailored to different audiences, pricing strategies, and sales channels. This ensures your event is accessible, well-managed, and optimized for revenue generation, while providing attendees with a seamless ticket purchasing experience.
5. Discounts
The Discounts tab is your central tool for creating and managing promotional offers for your event. Discounts help attract attendees, encourage early purchases, and reward loyal customers or special groups. Properly setting up discounts ensures that promotions are applied accurately, sales are tracked correctly, and your revenue goals are maintained.
Within this tab, you can create new discounts or manage existing ones, giving you complete control over promotional strategies and campaign timing.
When creating a discount, each field must be configured carefully to ensure the promotion works as intended. Below is a detailed explanation of each field:
-
Title
The title is the name of the discount. It should be clear and descriptive, such as Early Bird, Student Discount, or VIP Promotion. The title is displayed to attendees during the ticket purchase process and helps them understand the type of promotion being offered. -
Description
Provide additional details about the discount, including any conditions, eligibility requirements, or benefits. For example, you might explain that a Student Discount requires a valid student ID or that an Early Bird offer is only available for a limited time. A clear description reduces confusion and ensures attendees understand the terms of the promotion. -
Discount Type
Choose the method by which the discount is calculated:- Percentage-based: Deducts a specific percentage of the ticket price. For example, a 10% discount on a $50 ticket would reduce the price to $45.
- Fixed Amount: Deducts a fixed monetary value from the ticket price. For example, a $5 discount reduces a $50 ticket to $45.
Selecting the correct type ensures that the promotion reflects your intended pricing strategy.
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Rate or Value
Enter the numerical value of the discount, depending on the discount type. For percentage-based discounts, this is the percentage (e.g., 10%). For fixed amount discounts, this is the currency value to be subtracted from the ticket price (e.g., $5). Accuracy here is essential to avoid pricing errors and ensure attendees receive the correct benefit. -
Limited Availability
Decide whether this discount has a limit on the total number of uses. Enabling this option allows you to set a cap on how many tickets can benefit from the discount. This is useful for creating exclusive offers, limited-time promotions, or early bird deals. For unlimited promotions, you can leave this option unchecked. -
Promo Code Requirement
Determine whether the discount requires a promo code.- Without a promo code: The discount is automatically applied to all eligible ticket purchases during the sale period.
- With a promo code: Attendees must enter the correct code at checkout to receive the discount. Promo codes are useful for targeted campaigns, partner promotions, or exclusive access offers.
By understanding and carefully configuring each of these fields, you can create discounts that are effective, targeted, and easy for attendees to use. Well-managed discounts not only incentivize ticket sales but also enhance attendee satisfaction and engagement, helping you achieve your event’s revenue and attendance goals.
6. Occurrences
The Occurrences tab is specifically designed for recurring events, providing organizers with the ability to efficiently manage multiple instances of the same event within a single framework. This functionality is ideal for events such as workshops, classes, recurring performances, training sessions, or any program that takes place on a regular or repeating schedule. By using occurrences, you can maintain consistency across events while still tailoring details for each individual session.
Occurrences allow you to pre-schedule future instances of your event, eliminating the need to manually recreate the same event for each date or session. Each occurrence is treated as a distinct instance, which allows you to:
- Segment ticket sales: Track which tickets were sold for each specific occurrence, helping you analyze demand and attendance trends.
- Monitor attendance: Manage check-ins and attendee records for each occurrence independently.
- Analyze customers: Understand customer participation patterns across multiple sessions, which can be useful for targeted promotions, loyalty rewards, or communication campaigns.
When creating a new occurrence, you can configure several key fields to ensure it reflects the specifics of that instance while maintaining alignment with your main event:
- Title: Give each occurrence a unique title if needed, such as Workshop Session 1 or Evening Performance – Week 2. This helps distinguish one session from another for attendees and your team.
- Description: Add details specific to the occurrence, such as themes, topics, or highlights unique to that session. This ensures attendees know exactly what to expect.
- Start Date and Time / End Date and Time: Set the exact schedule for the occurrence. Accurate scheduling is critical for ticket sales, calendar integration, and attendee planning.
- Location (Optional): In some instances, you may change the location of the occurrence to accommodate venue availability or logistical requirements. It is important to note that certain restrictions apply:
- The currency of ticket prices and the organization division cannot be altered for the occurrence.
- Tickets sold for occurrences with a different location may be subject to a 1% cross-border currency exchange fee, depending on the location and payment processing rules.
By utilizing occurrences effectively, you can streamline the management of recurring events, reduce administrative overhead, and provide a clear and organized experience for both your team and attendees. Each occurrence retains the structure and benefits of the main event while offering the flexibility to accommodate date-specific, location-specific, or session-specific requirements.
7. Reviews
The Reviews tab is an essential tool for gathering feedback from your attendees and understanding the overall impact and quality of your event. After an event has concluded, attendees are invited to leave a rating and provide written feedback regarding their experience. This information is invaluable for evaluating your event’s success, identifying areas for improvement, and enhancing future planning.
Attendee reviews serve multiple purposes:
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Feedback on the Attendee Experience
Reviews give you direct insight into what worked well and what could be improved. Attendees can comment on aspects such as the venue, organization, ticketing process, event content, speaker or performer quality, and overall satisfaction. This feedback helps you identify strengths to maintain and weaknesses to address in future events. -
Visibility and Credibility
Ratings and reviews are displayed on the event profile, providing transparency for potential attendees. Positive reviews build confidence and trust, encouraging new participants to register for your event. Even constructive criticism, when addressed professionally, demonstrates that your organization values attendee experience and is committed to improvement. -
Historical Reference for Recurring Events
For recurring events or multiple occurrences, reviews from past sessions are carried over and linked to future instances. This continuity allows both your team and prospective attendees to see a comprehensive track record of the event’s quality over time, which can help drive higher engagement and attendance for subsequent occurrences. -
Strategic Insights
By analyzing review trends, you can make data-driven decisions about event planning, pricing, marketing, and content development. For example, recurring comments about a particular speaker or session may indicate areas where additional training, adjustments, or enhancements are needed. Similarly, praise for specific features can guide you in highlighting these strengths in marketing campaigns.
In addition to providing feedback for your team, the Reviews tab acts as a public-facing tool that strengthens your event’s reputation. Consistently high ratings and positive testimonials can enhance attendee trust, encourage repeat attendance, and increase ticket sales for future events. Leveraging attendee reviews effectively ensures your events not only meet but exceed audience expectations, contributing to long-term success and brand credibility.
8. Form
The Form tab is a powerful feature that allows event organizers to collect additional, customized information from attendees during the ticket purchase process. This functionality ensures that you have all the necessary details to provide a safe, personalized, and well-organized event experience, while avoiding unnecessary or redundant data collection.
Through the Form tab, you can create fields to gather specific information relevant to your event. Common examples include:
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Date of Birth
Useful for age-restricted events, verifying eligibility for certain sessions, or tailoring experiences for different age groups. -
Dietary Restrictions or Allergies
Critical for events providing food or beverages, ensuring that attendees’ dietary needs are accommodated safely and effectively. -
Special Requirements or Preferences
Allows attendees to indicate accessibility needs, seating preferences, or other personal accommodations that can enhance their experience. -
Event-Specific Details
Any other information that may be relevant to the particular event, such as T-shirt size for merchandise, workshop selection, or participation in breakout sessions.
By collecting these details in advance, organizers can plan logistics, seating, catering, and other event components more effectively, creating a seamless experience for all attendees.
It is important to note that when tickets are sold through Laams platforms, certain attendee information is collected automatically, including: Name, Email Address , Phone Number and other required information.
This automatic collection ensures that you do not need to request basic contact information unnecessarily, allowing you to focus on event-specific details that enhance the attendee experience. By only asking for additional information when truly needed, you streamline the registration process, reduce friction during ticket purchase, and ensure compliance with data privacy best practices.
In summary, the Form tab enables organizers to gather valuable, actionable information about attendees, helping improve planning, personalization, and safety. When used effectively, it allows for tailored experiences, better event management, and higher attendee satisfaction.
9. About
The About tab is the central hub for managing the complete public-facing content and core details of your event. This section allows you to define how your event appears to attendees across Laams platforms, your website, and other integrated channels. By carefully configuring the About tab, you ensure that attendees receive accurate, engaging, and professional information that reflects your event’s quality and purpose. It is the foundation for attendee engagement, marketing, and overall event perception.
From the About page, you have full control to:
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View and Edit Event Details
Review all core event information in a single place, including the title, description, location, date, and time. This ensures consistency and accuracy across all platforms where your event is displayed. -
Upload and Manage Media
Enhance your event profile with images and videos. Media can include promotional banners, venue photos, performer highlights, or past event footage. High-quality visuals not only attract more attendees but also communicate professionalism and build credibility. -
Update Title, Description, Location, and Timing
Easily modify your event’s core information at any time. The title should be clear and descriptive to immediately communicate what your event is about. The description allows for a more detailed explanation, including highlights, benefits of attending, and what makes your event unique. The location can be updated if the venue changes, while start and end times ensure accurate scheduling for attendees and ticketing purposes.
Performers and Speakers
You can add detailed profiles for all performers, presenters, or speakers associated with your event. Each profile may include:
- Image – A professional photograph or logo to visually identify the performer or speaker.
- Role – Specify their function at the event, such as featured speaker, keynote presenter, panelist, or performer.
- Name – Full name of the individual or group.
- Title or Position – Professional title or affiliation, which adds credibility and context for attendees.
- Description – A brief biography or summary of what the speaker or performer will contribute to the event.
- Social Media Links – Optional links to social media profiles, allowing attendees to engage or learn more about the individual prior to the event.
This level of detail helps attendees understand the expertise, relevance, and value of the performers and speakers, which can influence ticket sales and engagement.
Event Agenda
The About tab allows you to define a structured event agenda, providing attendees with clear expectations about the schedule and content. Each agenda item can include:
- Agenda Type – Categorize the item as a performance, keynote, panel discussion, break, networking session, or any other type.
- Title – The specific name of the session or activity.
- Start and End Times – Exact timing for each session, which helps attendees plan their participation.
- Description – Detailed explanation of the session’s focus or objectives.
- Associated Performers or Speakers – Link agenda items to specific speakers or performers, providing context and recognition.
A well-organized agenda ensures that attendees know what to expect, reduces confusion, and increases satisfaction.
Frequently Asked Questions (FAQ)
The FAQ section allows you to proactively address common inquiries from attendees. Each entry includes a question and answer, covering topics such as:
- Ticketing and pricing details
- Venue information
- Accessibility accommodations
- Event policies and rules
Providing clear answers in advance reduces support requests, improves attendee experience, and demonstrates professionalism.
Refund Policy and Event Settings
The About tab also allows you to configure your refund policy, including eligibility, deadlines, and procedures. This ensures transparency and helps build trust with your attendees. Additionally, you can manage other event-specific settings such as privacy, visibility, and terms and conditions.
The About tab, combined with the full Event Dashboard, acts as your command center, giving you complete control and visibility over every aspect of your event. From creating a compelling public-facing profile to managing internal details, this section ensures that your event is presented professionally, runs smoothly, and provides attendees with a clear, engaging, and satisfying experience.
10. Publishing Event
Publishing your event is the final step required to make it accessible to attendees and start ticket sales through Laams platforms, including Laams One and Laams Academy. Before your event can appear publicly or be linked to your website, both your organization division and the event itself must be set to public. This ensures that your event meets Laams’ visibility and operational requirements. Publishing also triggers the event approval process, which is managed by the Laams Review Team.
The approval process is a critical step to guarantee that your event complies with Laams’ policies, quality standards, and guidelines. The Review Team carefully examines the event details, including title, description, media, ticketing setup, pricing, and other relevant information. Only after your event meets all requirements and passes this review will it be listed on Laams platforms, allowing attendees to purchase tickets. Once all prerequisites are fulfilled and the event details are complete, you can proceed to publish your event. After approval, ticket sales will begin automatically, and your financial tracking will integrate seamlessly with your Laams Workspace accounting system.
Within your Event Dashboard, the sidebar provides three essential sections to help you monitor and manage the publishing process:
Event Status
The Event Status section provides a real-time overview of the lifecycle stage of your event. The available statuses include:
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Draft
The event is still being created or updated. Ticket sales are not yet available, and the event remains internal to your organization. -
Published
The event is ready for ticket sales, provided it has been approved by the Laams Review Team. Publishing indicates that all required details have been completed. -
Canceled
An event can be canceled only if no tickets have been sold, or if all sold tickets have been refunded. Canceling updates the event status and informs any relevant internal tracking systems. -
Ongoing
The event has started. During this status, you can actively check in and check out attendees, manage on-site ticketing, and monitor attendance in real time. -
Completed
The event has concluded successfully. Any unearned revenue is automatically recorded in your Laams Workspace accounting system as finalized revenue, and earnings are scheduled for payout to your bank account. This ensures accurate financial reconciliation for the event.
Event Approval
The Event Approval section provides live updates on your event’s progress through the Laams Review Team approval process. The statuses include:
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Pending
The event is waiting for review by the Laams Review Team. At this stage, ticket sales cannot begin, and no public listing is available. -
Rejected
The event did not meet Laams’ guidelines or policies. A detailed message from the Review Team explains the reason for rejection, allowing you to make corrections before resubmitting for approval. -
Approved
The event has successfully passed the review process. It is listed on Laams One and other relevant Laams platforms, making it available for customers to purchase tickets. Approval also ensures that the event will be fully integrated with Laams Workspace financial tracking and reporting features.
Event Sharing
Once your event is approved, the Event Sharing section allows you to maximize its visibility and reach. This section includes:
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Event Link
A direct link to your event that can be shared across social media platforms such as Instagram, Facebook, and Twitter. -
Printable Flyers
Predesigned, visually appealing flyers that include a QR code. These flyers can be printed and displayed in physical locations, allowing attendees to scan the code and purchase tickets directly.
By using both digital and physical sharing methods, you can expand your audience, increase ticket sales, and ensure your event reaches as many potential attendees as possible.
Publishing your event completes the transition from planning to execution, making your event live for attendees while providing full operational control and visibility. This step ensures that ticket sales, marketing, and event management are seamlessly integrated within Laams Workspace, allowing you to focus on delivering an exceptional event experience.